It is evident that the world is fast-changing, and the ways things are done are also changing. The business sector, of course, is not exempted as regards these changes. It is not surprising, however, that how businesses operate has also changed. In view of this, all stakeholders in the business sector must identify the trends and adapt accordingly to avoid getting left behind and outdated. This guide will show you the different top 10 dominant app categories in 2022 that make money as a result of both the recent and future trends.
Decades ago, hosting a business website was the height of business marketing endeavors. However, the trend now is mobile applications for businesses. There is hardly any business category that does not require the use of mobile apps. So long more than half of the global population use smartphones or mobile phones, it is apt to develop mobile apps to meet the needs of both existing and potential customers.
Also Read – A Guide To Know About Mobile App Usage Statistics 2022 For Growth
As an entrepreneur, customers desire to see your app, regardless of your category. Even if you have yet to create an app for your business, you do not have any excuse now. As the market becomes more competitive and the bulk of the customers now prefer the mobile experience, it is crucial that you start planning how to develop the right mobile app for your business.
Top 10 Dominant App Categories in 2022
Medical Apps
The demand for this type of mobile app has increased significantly over time. Medical mobile apps will be very useful for doctors and physicians to schedule appointments, check in, set reminders for appointments, and lots more. The apps can also be used for post-appointment surveys.
The most popular feature or sub-category noticed under this category is health education. Medical professionals now use mobile apps to educate patients and interested people about different symptoms, illnesses, vaccines, etc. And people can also access accurate, relative, and verified information from medical experts from medical apps.
Medical doctors, dentists, pediatricians, dermatologists, ophthalmologists, OB/GYN, etc. can benefit from medical apps since Statista has estimated that the mobile health market will reach $189 billion by 2025.
Health and Wellness Apps
Another one of the Top 10 Dominant App Categories in 2022 is Health and Wellness. There are many more businesses in the category that will also benefit greatly from mobile apps. The possibilities are endless under this category. Some apps that will undoubtedly dominate include weight loss apps, cooking apps, gym apps, yoga apps, meditation apps, personal training apps, and apps for dietitians and nutritionists.
If you are in the health and wellness industry, the possibilities are endless; there are several ways to expand your business and make money in this category. There are also virtual personal training, custom videos, and personal lessons that can be integrated to increase revenue.
Grocery Apps
Grocery stores can also take advantage of the trending mobile app development to promote their businesses. Every household needs groceries and the convenience of ordering groceries right on their phone will be the most preferred experience for millions of people globally.
It is not surprising that Amazon, Target, and Walmart are leading the sector by offering grocery delivery and pick-up services due to the viability of the market. Mobile apps make it easy for everyone to order grocery pick-ups from their phones. Apps are user-friendly and very convenient for users to order their preferred or choice groceries. The demand for mobile apps for grocery needs increases every day.
Education and E-Learning Apps
Remote learning continues to rise and the need for education and e-learning applications are on the increase as well. Apart from the traditional colleges, universities, and schools, there are several other conventional schools that require educational apps.
Udemy recorded about a 425% increase in online course enrollments in 2021, as several people rely on e-learning to learn languages and diverse skills. There is also an online learning platform for children called Kids Learning Tube. Children learn different subjects through animated videos and music. Having recorded a huge success on YouTube, the company created its own dedicated e-learning mobile app.
Restaurant and Food Delivery Apps
It is true that restaurants or the food and drink industry encountered significant challenges over the past years as a result of lockdowns, government regulations, and lots more. However, restaurants have found a way to adapt to the changes and survive.
Restaurants resorted to developing mobile apps to provide personalized services to customers. And this gives them the opportunity to determine how much they earn through reservations, targeted promos, customer loyalty programs, etc. They have control over the margins without paying third-party services.
Dating Apps
Dating apps have now become widely accepted unlike the stigma attached it decades ago. There has been an increase in the number of adults subscribing to online dating forums or platforms. With people searching for love, romance, etc. across borders, more online dating platforms continue to spring up. However, more dating apps need to be created to cater to growing needs.
Some of the leading dating apps include OkCupid, Tinder, Hinge, Bumble, and lots more. This category generates at least $602 million annually. And several dating apps are expected to come to the market. Some of the leading dating apps include OkCupid, Tinder, Hinge, Bumble, and lots more. This category generates at least $602 million annually. And several dating apps are expected to come to the market.
Finance Apps
The finance apps category is also one of the Top 10 Dominant App Categories in 2022. The demand for finance apps is on the upward movement. Several Fintech companies are coming up and the market is trending up as well.
Mobile banking apps, asset management apps, mobile payment apps, and personal finance apps are becoming more popular and adopted. People enjoy the convenience to pay bills, trading stocks, track expenses, and do lots more using a mobile app. The apps in this category give people control over their finances. Apps in this category will undoubtedly dominate and experience an increase.
Pet Apps
It is common knowledge that people love their pets so much and would do whatever it takes to ensure that they care for their pets adequately. The obsession to spend on animals makes the demand for pets apps to be on the rise. Several niches are available under this category, such as pet health, nutrition or food, fitness and exercises, training, pets gifts, pets apparel, and lots more. There was a record 622% sales increase in pet hoodies in just a year via an eCommerce app.
Mobile apps in this category will continue to grow and be popular in 2022. And there are endless ways to make money with pet apps.
E-commerce Apps
Ecommerce apps are undoubtedly one of the most popular apps on the market. This category had been experiencing exponential growth over the years without any signs of slowing down. The importance of mobile apps to businesses and customers cannot be overemphasized, and customers will always prefer the app experience to use the mobile browser to shop for products and services. Usually, the conversion rate of mobile apps is higher than mobile browsers in the e-commerce space.
It is, however, expected that mobile apps in the e-commerce category will always be in demand and will dominate in 2022.
Internal Communication and Employee Apps
The modern workforce is undergoing several changes and upgrades, and one is the introduction of HR apps and employee communication apps for employees to communicate. There is a notable increase in the demand for this type of mobile app. One of the reasons is that many of the employees are remote workers while others are field service workers. Effective and constant communication is needed among the employees, regardless of where they are working from.
Such apps usually contain company news, crucial information, chat, training lessons, employee safety, etc. The possibilities are endless. This category of mobile apps is expected to grow and dominate in 2022.
Takeaway
Mobile applications are the latest in the tech industry, and the demand for them in all sectors discussed above will continue to increase, providing mobile experience and satisfaction to users and increased revenue to businesses, organizations, and lots more. The categories above are based on statistics and trends. If you are a business owner, explore the possibility of developing the perfect app for your business and growing your business.
